your privacy

Effective: January 1, 2026

Information We Collect

We may collect personal information that you voluntarily provide to us when you book an appointment, purchase a product or membership, communicate with us, participate in a promotion, or otherwise interact with Milkbath Hair & Scalp Spa. This information may include:

• Contact and Payment Information: Your name, email address, phone number, billing information, and other information needed to process purchases or appointments.

• Hair & Scalp Information: Information you choose to share with us about your hair type, scalp or hair concerns, treatment preferences, and products or services you have received from us.

• Marketing Preferences: Your preferences for receiving communications about our services, products, promotions, events, and other Milkbath updates, as well as information about how you interact with those communications.

• Appointment & Client Communications: Information related to your appointments and interactions with us, including appointment preferences, questions, feedback, customer support requests, reviews, and other content you choose to provide.

• Forms, Memberships & Promotions: Information you provide when completing forms, joining a membership, participating in a promotion or event, entering a contest, or responding to a survey.

Information Collected Automatically

When you visit or interact with our website, we may automatically collect certain information about your device and use of our website, including your IP address, browser type, device information, pages viewed, and other website usage information through cookies, analytics tools, and similar technologies.

How We Use Your Information

We may use the information we collect to:

• Manage Appointments: Schedule, confirm, modify, and manage your appointments and treatment preferences.

• Process Transactions: Process payments, memberships, gift cards, product purchases, and other transactions.

• Communicate With You: Send appointment-related communications, service updates, promotions, special offers, event information, and other business updates.

• Provide Customer Support: Respond to your questions, requests, feedback, and customer service inquiries.

• Improve Our Services: Improve our website, treatments, services, products, and overall client experience.

• Understand Client Preferences: Analyze website activity, service usage, and customer trends to better understand our clients and improve our offerings.

• Marketing & Advertising: Provide marketing and advertising communications that we believe may be relevant to your interests, subject to your communication preferences and applicable law.

• Protect Our Business: Help prevent fraud, protect the security and integrity of our business and systems, enforce our agreements, and protect our legal rights.

• Comply With Legal Obligations: Use or disclose information when reasonably necessary to comply with applicable laws, regulations, legal processes, or requests from governmental authorities.

Compliance & Business Operations

We may also use or disclose your personal information when reasonably necessary to:

• Respond to an emergency involving the health, safety, or security of an individual;

• Obtain legal, accounting, insurance, or other professional advice;

• Detect, investigate, or prevent suspected fraud, unlawful activity, security incidents, or violations of our agreements;

• Collect amounts owed to us or protect our legal rights and property;

• Comply with applicable legal or regulatory requirements; and

• Facilitate a business transaction, such as a merger, acquisition, financing, reorganization, or sale of all or part of our business. In such circumstances, personal information may be disclosed or transferred as part of the transaction, subject to applicable law.

How We Share Your Information

We do not sell your personal information for money. We may, however, share certain information with trusted third parties as necessary to operate our business, provide our services, communicate with you, and improve your experience. This may include:

• Service Providers: We may share information with trusted third-party providers that help us operate our business and deliver our services, including appointment scheduling, payment processing, website hosting, email and text communications, analytics, marketing, and database management. We currently use Boulevard to manage appointments, memberships, client profiles, and payment processing. These providers may access information as necessary to perform services on our behalf.

• Social Media & Advertising Partners: We maintain business accounts on platforms such as Facebook and Instagram and may use advertising, analytics, and marketing tools provided by these platforms. These services may collect information about your interactions with our website, advertisements, or social media content in accordance with their own privacy policies.

• Public Content: If you voluntarily post or submit reviews, testimonials, comments, photos, or other content through our website, social media pages, or other public platforms, that information may be visible to others. Please use care when sharing personal information publicly.

• Professional Advisors: We may share information with attorneys, accountants, auditors, insurers, consultants, and other professional advisors when reasonably necessary to support and protect our business.

• Legal & Safety Requirements: We may disclose information when required or permitted by law or when we reasonably believe disclosure is necessary to comply with a legal obligation, prevent fraud, protect our rights or property, or protect the safety and security of our clients, employees, business, or others.

• Business Transactions: If Milkbath Hair & Scalp Spa is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

• With Your Consent: We may share your information for other purposes when you have authorized or consented to the sharing.

Data Security

Protecting your personal information is important to us. We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect and maintain from unauthorized access, use, disclosure, alteration, or loss.

While we take reasonable steps to protect your information, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. As a result, we cannot guarantee the absolute security of your personal information.

Your Choices

We want you to feel comfortable with how your personal information is used. Depending on applicable law, you may have the right to:

• Manage Marketing Communications: You may unsubscribe from marketing emails and/or text messages at any time by using the unsubscribe link included in our emails and/or text messages. You may also opt out of promotional text messages by following the instructions provided in those messages.

• Access or Correct Your Information: You may request access to certain personal information we maintain about you or ask us to update or correct inaccurate information.

• Request Deletion: You may request that we delete certain personal information, subject to applicable legal requirements and legitimate business needs, such as maintaining transaction records or complying with legal obligations.

To make a privacy-related request, please contact us using the information below.

Children’s Privacy

Our website and online services are not directed toward children under the age of 16, and we do not knowingly collect personal information online from children under 16 without appropriate consent.

If we learn that we have collected personal information from a child under 16 without the consent required by applicable law, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal requirements.

When we make changes, we will post the updated Privacy Policy on our website and revise the “Last Updated” date at the top of this policy. If required by law, we may also provide additional notice, such as by email or through our Services.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

How to Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, we’re happy to help.

Milkbath Hair & Scalp Spa
Phone: (281) 506-4692